Wow, now P90X won the year’s best infomercial. However, the infomercial is just one reason so many people buy P90X, the main reason is because it works – people get real results!

The Electronic Retailing Association (ERA) has announced the winners for the 2010 ERA Moxie Awards. The winners were honored at the 2010 ERA Moxie Awards Gala on September 23, 2010 at the Wynn Las Vegas.

“These awards celebrate some of our industry’s most outstanding talents and showcase some of their finest work,” says ERA president and CEO Julie Coons. “In recognizing these achievements, the 2010 ERA Moxie Awards Gala spotlights this thriving and innovative industry and lends insight to those who wish to succeed in the direct response marketplace.”

The ERA Moxie Awards, formerly known as the ERA Annual Awards, honor the year’s best direct response (DR) campaigns and this year’s finalists certainly represent the top in television, radio, online and mobile DR.

This year’s winners are:

Best Long Form of the Year (2010) Over $250K:

o Product Partners, LLC – Direct Marketer
o Ned Farr – Producer

The ultimate advertising, that shows a product’s worth, is word of mouth. If people use a product and then tell others how wonderful it is, that is the true measure of it’s value. P90X has taken word of mouth marketing to whole a new level. When people ask questions like:

“Does P90X really work?”
“Who can do P90X?”
“How much room do I need to do P90X”

They probably only have to look within their family or work place to find someone who has completed P90X with amazing results. In fact, they will probably even tell them about other Beachbody products, such as, their new healthy meal replacement, Shakeology.

It is a great feeling to represent a company that is continually honored for excellence.


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Filed under: P90X & Tony HortonThe Best Meal Replacement

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