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Wow, now P90X won the year’s best infomercial. However, the infomercial is just one reason so many people buy P90X, the main reason is because it works – people get real results!

The Electronic Retailing Association (ERA) has announced the winners for the 2010 ERA Moxie Awards. The winners were honored at the 2010 ERA Moxie Awards Gala on September 23, 2010 at the Wynn Las Vegas.

“These awards celebrate some of our industry’s most outstanding talents and showcase some of their finest work,” says ERA president and CEO Julie Coons. “In recognizing these achievements, the 2010 ERA Moxie Awards Gala spotlights this thriving and innovative industry and lends insight to those who wish to succeed in the direct response marketplace.”

The ERA Moxie Awards, formerly known as the ERA Annual Awards, honor the year’s best direct response (DR) campaigns and this year’s finalists certainly represent the top in television, radio, online and mobile DR.

This year’s winners are:

Best Long Form of the Year (2010) Over $250K:

P90X
o Product Partners, LLC – Direct Marketer
o Ned Farr – Producer

The ultimate advertising, that shows a product’s worth, is word of mouth. If people use a product and then tell others how wonderful it is, that is the true measure of it’s value. P90X has taken word of mouth marketing to whole a new level. When people ask questions like:

“Does P90X really work?”
“Who can do P90X?”
“How much room do I need to do P90X”

They probably only have to look within their family or work place to find someone who has completed P90X with amazing results. In fact, they will probably even tell them about other Beachbody products, such as, their new healthy meal replacement, Shakeology.

It is a great feeling to represent a company that is continually honored for excellence.

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President Obama Meets the President and CEO of Beachbody

Below is the post Beachbody’s CEO made on his blog about his conversations with President Obama…

My Dinner With Obama

Well, to be honest, it was supposed to be dinner. But I will get to that in a minute.

I don’t bring my politics to this blog unless it coincides with our goal of Helping People Achieve Their Goals To Lead Healthy Fulfilling Lives. But I do want to describe how in one evening I got complete validation that this little business Jon and I started 12 years ago has now evolved from start-up to being worthy of the White House.

Last night we attended an event put on in Philadelphia by the Democratic National Committee featuring a visit with President Obama. Clearly, this was about fund raising, but it was also an opportunity to meet the President and perhaps open some doors.

Jon and I were invited to the event by two attorney-friends from the firm Cozen O’Conner, Mark Alderman who was co-hosting the event, and my long time friend Michael Heller. We got there a half hour early and got coached on “positioning” in the room – literally – how to be at the right place at the right time to not just shake the President’s hand, but actually get talk-time.

Time crawled by and the strategy of room-positioning intensified as we saw the security detail move into place. Mark was co-host so he clearly had a right to the first position in the room, but for Jon, Michael and I, it was “block or be blocked”. For the next twenty minutes 15 VIP guests tried to subtly jockey to be first. It was “game on”, and our intent to be first intensified…

Michael squared up to the left of Jon to block anyone from crossing along the top of the room, while Jon used his giant wingspan to close off the middle. I stood to his right keeping traffic from passing between me and a large table protecting my flank. We looked like we had it nailed, until one guy circled below the tables on an end run. Disaster. Then luckily, they changed doors for the President’s entrance, and our position favored the new location. it pays to be lucky.

This is quite literally how the event started, with adults shifting position, eyeing each other up, and Michael and I red-faced with laughter as we urged each other to “box out” the competition. Politics is not pretty people!

At once the door swung open, and in walked Obama. He gave a quick hello and a hug to Mark and then he walked straight up to Jon who said “Hello Mr. President we’re the co-founders of Beachbody – This is Carl Daikeler. You might know our products like P90X.”

With that Obama moves in and grabs my hand in a handshake and says “P90X! My wife does that. Man, I can hardly keep up with her!”

Did you ever see a fight scene in “The Matrix” when all time and motion come to a stop? That’s what happened to me right then as what he said sank into my mind. “The President of the United States just told me that the First Lady was using a product that I came up with one day when I was thumbing through fitness publications at a magazine rack in 2002. The President. His wife does P90X.”

In a blink, time returned to normal and I seized the opportunity to cram my entire agenda into one comment; “We’ve heard a lot of people in the White House are using the program, and we’re all really proud of the work the First Lady is doing with the Let’s Move campaign in fact we think that to really turn around childhood obesity it’s critical that the parents are the example (BREATH) that’s what’s so impressive about what she’s doing because she’s a role model that hard work of real fitness is worth it and we’d love to talk to you both sometime about what we’re doing with Team Beachbody which is really changing the health and fitness model and is getting more parents accountable (BREATH) which is showing the kids that fitness is not just something we’re SAYING is important it’s something we’re SHOWING them is important by taking on.”

Then the President interrupts me and says “I totally agree. We definitely want to hear more about what you are doing – and I mean that.” He turns to his entourage and says “Let’s make sure of that ok guys? I want to make sure we follow up and connect with them to hear what these guys are doing.”

The President turns back toward Jon and I and says “Hey you two guys look like you’re in good shape, I guess you know what you’re doing!” At which point Michael breaks in and says “Why didn’t you say that when you looked at me?” which drew a big laugh from the entire party. Attorneys always get the laugh.

With that I got an “attaboy!” slap on the arm from the President as he walked by and the next wave of hand shakes reached in.

Jon and I looked at each other in disbelief. “Did that just happen?” It was as if we threaded a needle as it ran by, surrounded by press and donors. “Yes, that really. did. happen.”

Mark Alderman then stepped in and said “I heard what the President said, so let’s lock this in guys” at which point we walked over to the President’s two “body men” to give them our business cards, only to learn that one of them also had just completed a few weeks of P90X, and that- in their words – “the entire White House is using P90X.”

A few minutes later we went into a room for photos. As my turn approached, the person across from the President whispered something, and the President says “I know these guys, come in here and let’s get a picture guys.” I took one, then Jon.

A little later, the President gave a brief speech, which was refreshingly similar to the message we ascribe to at Beachbody; That the mess we got into took a long time and a series of complex decisions and circumstances in order to materialize. It’s taking hard work, sacrifice and persistence to turn things around, and every bit of progress is easy to second guess because it’s easy to forget how bad things had gotten and how close we were to total collapse of the system. People needed to take action and they did. But the work is not over. We still must have a plan, and we must not make the same mistakes that got us where we are today.

I was gratified to hear the President re-emphasize the importance of solving the health care crisis as the number one lever for cutting the deficit. It is not lost on me that Team Beachbody has the potential to make more of an impact on that than any other force in the country. And of all the things that made me proud at that event, that makes me the most proud. I truly believe that. No other business model has such a radical potential to turn things around. It’s not going to be easy. But we knew that. We all signed up to take this on, to make a difference, and we know we’re a long way from success. We have to stay committed and we have to stay focused on what we know works.

With some closing remarks and a standing ovation the President left before dinner was served to return to Washington, and Michael, Jon and I ducked out to catch the rest of the Phillies vs. Atlanta game.

Footnote: To top it all off, while at the baseball game I got a text from an industry friend who said she was attending a trade-group board dinner. One of the board members, an executive at one of our competitors, broke out a mini-blender during the meeting, plugged it into the wall, and mixed himself a batch of Shakeology.

Things are happening. People appreciate the real thing. Word is getting out there about Team Beachbody, because we refuse to give up. We know we have the solution, and we know it’s worth the effort to share these tools with everyone we meet.

Thank you for never giving up!
Posted by Carl Daikeler

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Yesterday I received great questions from a friend about the 2 Free Workout DVDs that I am offering when you buy P90X from me, as well as, about Beachbody’s healthy meal replacement shake. So today, I want to share the answers I gave her with all of you…


Q: The P90X offer I saw on TV included the workout DVD’s, Nutritional Plan, Fitness Guide and Trainer Plan. In your offer, I show that if I purchase through you, I would get 2 Free DVD’s, Fountain of Youth and Mammoth UML. Is this in addition to the P90X Television offer? And if yes, still the same price of 3 payments of $39.95? Is there a way to pay for all of this at once?

A: Yes, the 2 free workout DVDs are in addition to everything you see on the TV offer. The bonuses are just one way that Beachbody helps us build our fitness home business – by allowing us to give our friends and family special promotions that they can’t get anywhere else. Actually, through my website you cannot make 3 payments, you must pay for it in full. But yes, it is still the same total price: $119.85.


Q: For two people introducing heavy exercise back to their lives, is this program wise?

A: I do think that P90X is a wise choice, as long as, the participant is not severely overweight. After spending a week in Mexico with Tony Horton, my husband Jeff and I decided to start with Power 90, but I now think that P90X may have been a better choice to get quicker and more noticeable results. As Tony says, “Do your best and forget the rest.”


Q: I am also interested in your thoughts on Shakeology as a meal replacement and the fiber supplement, especially the fiber supplement. Have you tried it? Do you recommend Shakeology in the beginning or wait until I am more on track. I would love to use that as breakfast as that is the one meal I never seem to have time for.

A: Jeff and I both love Shakeology, he uses it for breakfast and I use it in place of my afternoon cravings. We have tried several meal replacement shakes and this is by far our favorite, plus, it is the healthiest one I have ever seen. Most Beachbody trainers recommend you start on Shakeology right away to see the best results with their workouts; and, if you need (or want) to jump start your weight loss you can even do the 3 Day Shakeology Cleanse. If you do, it is probably best to do the cleanse BEFORE starting P90X since it includes limiting your diet….because once you start P90X, you may actually need to eat extra calories. We have not personally used the Fiber supplement but you can learn more about it at: http://myshakeology.com/esuite/home/dothistoday/fiber


Q: One last question, if I go forward.. do you have a link to where I can place the order with you? I want to make sure that you get the credit for it.

A: Here is a direct link to order from me, but you can also use any of the links on this blog:
http://teambeachbody.com/shop/-/shopping/p90x?referringRepId=13217

As long as you don’t already have an account with Beachbody, the sale will be credited to me. I truly appreciate you allowing me to be your representative!


If I can help you in any other way, please let me know.

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Schedule of Calls for Beachbody’s Fitness Home Business

Click Here for: The Most Recent Information About Beachbody’s Business Opportunity


Below is the schedule of Beachbody calls for the week of September 20th:

Health and Fitness Home Business Opportunity Presentations

Four times a week you can join us live to learn about Beachbody’s home business…

Monday, September 20th at 12:00 PM PT / 3:00 PM ET
Fitness Home Business Opportunity Webinar
Register Online

Tuesday, September 21st at 5:00 PM PT / 8:00 PM ET
Fitness Home Business Opportunity Webinar
Register Online

Wednesday, September 22nd at 7:00 PM PT / 10:00 PM ET
Fitness Home Business Opportunity Webinar
Register Online

Thursday, September 23rd at 6:00 PM PT / 9:00 PM ET
Fitness Home Business Opportunity Webinar
Register Online

Social Media Training

Once you become a Team Beachbody Coach, learn how to capitalize on all the social media tools and services already at your disposal to build a large Shakeology meal replacement and workout DVD customer base. Every Thursday at 12:00 PM PT / 3:00 PM ET Beachbody teaches you to become a master of Facebook, Twitter, and pretty much the entire Web.

Thursday, September 23rd at 12:00 PM PT / 3:00 PM ET
Social Networking for Building a Health and Fitness Home Business
For Coaches Only

Thursday, September 30th at 12:00 PM PT / 3:00 PM ET
Social Networking for Building a Health and Fitness Home Business
For Coaches Only

Team Beachbody Compensation Plan Training

Ready to discover all the pocket potential of this health and fitness oriented home based business opportunity? This one’s about earnin’ the green, baby! No Coach should be in the dark about how you can earn from Beachbody’s workout DVDs and healthy meal replacement Shakeology.

Monday, September 20th
Team Beachbody Compensation Plan Training
For Coaches Only

Monday, September 27th
Team Beachbody Compensation Plan Training
For Coaches Only

Get Started Right Training

The best way to get Coaches started on the right track is to make sure they’re armed and engaged right out of the gate! Get to the heart of their WHY with this touchstone training session every Tuesday at 12:00 PM PT / 3:00 PM ET and Saturday at 9:00 AM PT / 12:00 PM ET.

Tuesday, September 21st
Get Started Right Training
For Coaches Only

Saturday, September 25th
Get Started Right Training
For Coaches Only

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